Lorenzo Marconi Fornari, CEO of SCIC and Schiffini, has been included in the prestigious list of the 100 best Italian managers of 2024 compiled by Forbes Italia. This recognition celebrates his visionary leadership and commitment to the Made in Italy design sector, contributing to the country’s economic growth amidst global economic uncertainties.
Forbes Italia selected prominent figures from the national economic landscape, honoring managers who have demonstrated extraordinary capabilities in guiding their companies through complex economic and political challenges, thanks to a forward-thinking entrepreneurial vision and a strong spirit of innovation. Among them, Lorenzo Marconi Fornari stands out for elevating SCIC and Schiffini to a new level of excellence.
The Success Story of Lorenzo Marconi Fornari and SCIC
Lorenzo Marconi Fornari was born and raised in the design world, working alongside his uncle Renzo Fornari, founder of SCIC in 1948, from a young age. Under his leadership, SCIC has maintained a strong innovative identity, designing high-quality kitchens with a unique blend of advanced technology, passion, and dedication.
Since 2018, SCIC has embarked on prestigious collaborations with high-fashion brands such as Fendi, Elie Saab Maison, and Karl Lagerfeld Maison, further consolidating its position as a leader in the luxury kitchen sector.
The Acquisition of Schiffini
In 2023, SCIC acquired Schiffini, a historic brand of Italian design, with the goal of further enhancing the artisanal quality of Made in Italy. Schiffini’s cultural background is rooted in Ligurian tradition and culture; the historic brand began its journey as a small ship furnishings factory before expanding its horizons over the years into modular kitchen production, influenced by the early waves of industrial design in the 1960s. Today, under Marconi Fornari’s skilled direction, the brand is further expanding and revitalizing its image, showcasing a youthful, dynamic, and modern look that can create new trends and keep pace with a constantly evolving market.
“For me, it is a great honor to receive this recognition,” says Lorenzo Marconi Fornari, “which I see as a reward for the entire company and for the foresight that my uncle, Renzo Fornari, had in creating a reality rooted in the territory that today is part of the international luxury design scene while still maintaining its own Italian style.”
Connection to the Territory and Sustainability: Emilia-Romagna
One of the distinguishing elements of Marconi Fornari’s story and his company is his deep connection to the Emilia-Romagna territory, where SCIC’s production is based. The facilities, located in Viarolo di Parma, cover over 70,000 m² and house showrooms, offices, and the entire production process. The simple and linear architecture of the warehouses, easily visible from the Autostrada del Sole, represents an example of centralized Made in Italy, uniting tradition and innovation.
Lorenzo Marconi Fornari’s commitment to sustainability is evident: SCIC utilizes a photovoltaic panel system that covers the entire production area, making it the first in Italy to use exclusively solar energy for all its production. Additionally, it uses timber from certified forests and follows a production process aimed at creating fully recyclable kitchens.
Global Expansion and Entrepreneurial Vision
Thanks to a strategy that combines tradition and innovation, Lorenzo Marconi Fornari not only preserves the family legacy of SCIC but also expands it globally. His strategic acquisitions and international collaborations demonstrate a clear entrepreneurial vision aimed at consolidating the brand’s presence in the luxury design world, while firmly maintaining its connection to the territory and local craftsmanship.
